Posts Tagged: Ad Spend

Advertising Spend Rises 10.7% (source – Campaign / Nielsen)

Wednesday, October 13th, 2010

UK ad spend has risen by 10.7% in the first half of 2010, while global ad spend has increased 12.8% year on year to $238 billion (£150 billion), according to Nielsen’s latest Global AdView Pulse report

The results showed that Europe’s overall ad spend rose 8% in the six months to June, with increases of 9.6% in Germany and 11.6% in France along with the UK’s double digit growth.

Of the 37 countries included in the report, 35 had ad spend growth, and 26 saw ad spend rise in the double digits. Latin America and the Middle East and Africa reported the largest year-on-year increases of 44.5% and 23.8% respectively. Only UAE (-5.8%) and Ireland (-3.2%) recorded ad spend decline.

Fast moving consumer goods brands remained the biggest spenders in the first half, seeing a 21.4% growth. Ad spend for television, radio and newspaper increased by 15.8%, 11% and 9.5% respectively, while magazine ad spend rose 3.7%.

The results suggest sustained increases into the second quarter of 2010; the first quarter saw ad spend growth of 12.5%.

Michele Strazzera, deputy managing director of Nielsen Global AdView, said: “The latest Q2 numbers reflect similar growth trends that emerged in Q1 this year. According to rate-card figures, the global advertising industry continued to improve in Q2 with positive growth in all regions and across all media, led notably by the Asia Pacific market.”

Nielsen’s report also said that there was a year-on-year global spend increase the second quarter in discretionary ad categories, including automotive (20.7%) and durables (17.3%).

Strazzera added: “Discretionary ad spend categories recorded the highest year-on-year increases, which is a leading indicator that advertisers and consumers are more confident to spend again.”

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Global Ad Spending Rebounds

Tuesday, October 12th, 2010

Worldwide outlays jumped nearly 13% in the first six months of 2010

Oct 11, 2010

- Steve McClellan, Adweek

Adweek today reports global recovery in ad spend for the first half of 2010.
Global ad spending is on the rebound: Worldwide outlays jumped nearly 13 percent in the first six months of 2010 to $238 billion vs. the same period a year ago, according to a report issued today by Nielsen. By comparison, Nielsen reported a nearly seven percent drop in global ad spending for the first half of 2009.

The research firm credited “booming emerging markets” for much of the growth as well as a return to double-digit ad spending in automotive, durables, fast moving consumer goods, financial services and telecommunications. 

Latin America was the fastest growing region during the first half, with spending up nearly 45 percent (Other than the global total, Nielsen did not provide dollar figures, only percentage changes.) The Middle-East and Africa region rose nearly 24 percent and Asia-Pacific improved over 12 percent. Europe was up almost 9 percent. North America was the laggard, with growth of nearly 5 percent.

Increases occurred just about everywhere — in 35 of the 37 countries that Nielsen surveyed. (The exceptions were United Arab Emirates, down almost 6 percent, and Ireland, down 3 percent.)

The FMCG sector led spending growth on a percentage basis, up more than 21 percent and the auto category was a close second at just under 21 percent. Financial services were up 20 percent and durables up 17 percent.

By media, television, showed the greatest growth, up nearly 16 percent, and remained the overwhelming ad medium of preference in every region with a 62 percent share of total global ad spend, per Nielsen. Radio was up 11 percent, while newspapers rose nearly 10 percent. Bringing up the rear: magazines, up almost 4 percent.

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