Posts Tagged: Advertising Sales

Media Shed Appointed as Association of Business Executives Advertising Sales Agency

Friday, January 21st, 2011

Media Shed is delighted to announce that it is now the appointed advertisement sales representative for the Association of Business Executives (ABE).

ABE publishes two quarterly publications, both in print and online:

Student Focus, which circulates to 55,000 ABE students, both in the UK and overseas.

Business Executive, which is a key benefit of continued membership to ABE Diploma holders furthering their careers or moving on to further studies.

Ian Carter, MD at Media Shed said “Both ABE titles offer focus on core business learning, and the possibility to extend their reach into further sectors.  The audience is particularly strong, and growing.  We’re delighted to be working on such recognised and established titles and look forward to building our relationship with the ABE team.”

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Media Shed Expands Sports Portfolio

Sunday, January 16th, 2011

Media Shed has developed the football representation side of the business to move to work with the Football Supporters’ Federation and Backpass Magazine.

The Football Supporters’ Federation (FSF) is the national supporters’ organisation for all football fans comprising more than 180,000 individual fans and members of local supporters’ organisations from every club in the professional structure and many from the pyramid. It has a range of media platforms and interesting initiatives that inform supporters and forward the interests of the modern game. Further info www.fsf.org.uk/

Backpass Magazine is read by both ex-players and keen fans on classic football matches and the players involved. Now six times per year and packed with brilliant journalism. Further information www.backpassmagazine.co.uk/index.html

Both of these titles and organisations offer a highly credible route to the most dedicated and knowledgeable football supporters in the UK.

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Advertising Spend Rises 10.7% (source – Campaign / Nielsen)

Wednesday, October 13th, 2010

UK ad spend has risen by 10.7% in the first half of 2010, while global ad spend has increased 12.8% year on year to $238 billion (£150 billion), according to Nielsen’s latest Global AdView Pulse report

The results showed that Europe’s overall ad spend rose 8% in the six months to June, with increases of 9.6% in Germany and 11.6% in France along with the UK’s double digit growth.

Of the 37 countries included in the report, 35 had ad spend growth, and 26 saw ad spend rise in the double digits. Latin America and the Middle East and Africa reported the largest year-on-year increases of 44.5% and 23.8% respectively. Only UAE (-5.8%) and Ireland (-3.2%) recorded ad spend decline.

Fast moving consumer goods brands remained the biggest spenders in the first half, seeing a 21.4% growth. Ad spend for television, radio and newspaper increased by 15.8%, 11% and 9.5% respectively, while magazine ad spend rose 3.7%.

The results suggest sustained increases into the second quarter of 2010; the first quarter saw ad spend growth of 12.5%.

Michele Strazzera, deputy managing director of Nielsen Global AdView, said: “The latest Q2 numbers reflect similar growth trends that emerged in Q1 this year. According to rate-card figures, the global advertising industry continued to improve in Q2 with positive growth in all regions and across all media, led notably by the Asia Pacific market.”

Nielsen’s report also said that there was a year-on-year global spend increase the second quarter in discretionary ad categories, including automotive (20.7%) and durables (17.3%).

Strazzera added: “Discretionary ad spend categories recorded the highest year-on-year increases, which is a leading indicator that advertisers and consumers are more confident to spend again.”

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Advertising Sales Agency looks to Relationship Sell

Tuesday, October 12th, 2010

As the advertising industry recovers, many traditional advertising sales agencies are experiencing particularly high turnover of staff – some of this may be due to poor management practices and unsuitable incentive schemes, some an inevitable consequence as the climate improves and staff look to reinvigorate their careers.

Unfortunately this means that clients suffer the consequence of knowledge loss, instability, and frustration amongst stakeholder advertisers who wish to develop their presence and relationship.

Media Shed has made a conscious decision to continue with its policy of keeping the management and senior team at the sharp end of revenue generation, meaning we can develop long-term, quality relationships to the benefit of our clients.  Our client base is extending our contracts as reward for this approach, and we would be happy to supply case studies to support.

We have zero staff turnover for the past year, a low overhead base, and are focused purely on advertising sales – meaning we share our clients’ objectives and goals.

If you would to hear more of our advertising sales approach, and how it could benefit you, please do contact us, info@media-shed.co.uk.

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Time for a Fresh Approach ?

Whether you have an in-house ad sales team that could benefit from new input, or an existing agency that's just going through the motions, we can help. We will produce and implement a plan of action, and provide open reporting so that you can measure our progress. We can visit you to provide an honest, confidential appraisal.