Commercial stakeholders are keen to formalise their relationships with leading member bodies, and to further the recognition of their industry expertise and commitment. They value service and knowledge based approach. We have a fantastic track record for applying our consultative service to the long-term benefit of our client base in cross-platform packages.
We can also provide member benefit services that offer real value to both the client and members. Our approach extends relationships beyond just advertising sales, and our clients see us as a commercial partner.
Registered Gas Engineer (Gas Safe) joined Media Shed from a larger agency. It was suffering from service disruption, lack of targeted sales plan, introvert sales approach, erratic credits and low yields. Media Shed turned this performance around inside 6 months by implementing a key account strategy.
They introduced the first vehicle advertiser (Ford) and recovered stakeholder relations that had broken down for a number of reasons under the previous incumbent. Their open system and team approach has built a strong proposition respected by the industry. We are seeing increased yields and spend from key accounts and have not had a bad debt in the past 24 months.
“Media Shed formulated and delivered a strategy into a difficult market that met its key objectives from day one and they are the first people we turn to for projects that require revenue generation. Their open style to client service and reporting gives us real confidence in our programme delivery.”
Peter McCreary, Publishing MD, Team Publishing
“I engaged Media Shed when I was planning my magazine’s relaunch in 2009. In a very tough environment for advertising sales, they rose to the challenge and delivered an increase in my advertising revenue of over 50% in 12 months. They are a pleasure to work with, are very proactive and have succeeded in building strong, lasting relationships with advertisers that have enabled my title to outperform all the others in the sector. I would recommend them to anyone without hesitation.”
Trevor Ridley, Atlantic Publishers
“Media Shed’s very easy going but business like attitude has helped build long lasting relationships within the ECA’s electrical sector. Under their stewardship, ECA Today has managed to reach its potential, and we’re more than happy to work with them again on our annual Electrical Event in Birmingham”.
Mark Connolly, Marketing Manager, Electrical Contractors Association