New Client - Parentkind
Media Shed is delighted to be appointed Media Sales Agency for Parentkind. Tim Porter Commercial Director says "Parentkind is a great addition to our education portfolio and has thriving platforms across print, online and events. We're looking forwards to a really positive relationship".
Parentkind's mission is to tirelessly support and champion all the ways parents can participate in education and have their voices heard. They want to be a powerful force for good in education in the UK that strives to bring homes and schools together for the good of all children and society as a whole.
In February 2018 Parentkind changed their name from PTA UK to Parentkind. They did this to help achieve this mission and better reflect the range of ways in which we will support all parents in their child’s education and school life. And indeed embrace the full range of mums, dads, grandparents and carers who carry out this role.
They are proud to be the leading membership organisation for parent teacher associations in England, Wales and Northern Ireland. Parentkind's member associations (PTAs, PTFAs, Friends Associations, Home School Associations, Parent Councils, Parent Forums to name a few) come in all shapes and sizes, so Parentkind seeks to represent all these parent groups as they strive to help every child in their school.
As well as helping parent groups on the ground, they provide resources to support parent participation in education at school and at home so that every child can thrive and reach their potential.
Overall, they want more parents involved and engaged in their child’s education, and in more ways at home and at school. Parentkind is working towards a future where this is considered an essential ingredient in the success of our children’s education by society, schools and parents themselves by:
- Engaging and inspiring individual parents
- Supporting our PTA and other member associations
- Helping schools be parent-friendly through guidance and training
- Working with partners
- Championing parents’ role in education and school life to education sector interests and policy makers.